Change the content to use keywords.

• Make the Title of the Web Site use keywords no more than 70 characters. Keyword > Category > Title

• Meta Description no more than 150 characters

• Meta Keywords should be individually categorized to the pages content

• No more than 100 Unique links per page

• Page should not exceed 150 kbs

• Use <h1> Tags referencing keywords in Meta (only one per page)

• Use <h2> Tags referencing in a sentence using keywords in Meta

• Use <h3>

• Use Bold letters for Keywords

• Use alt tags on Images (including keywords > category > title)

• Use title tags on links (including keywords > category > title)

• Use words as keyword links directing to relevant content with in your own web site.

• URL Slug Formatting is essential an oversimplified example: about-rustytub-it-solutions instead of about.php

• Understanding how to use MicroData in your site and verifying your MicroData and HTML structure using Google is essential.

• Use well structured/formed HTML (https://validator.w3.org/nu/)

• Design your site to be mobile friendly!

• Localization in Content/URLs/Title/Meta Tags can provide helpful results as well. A localization example would be: www.theworld.com/USA/NewYork/New-York-Times-Newspaper (not a real link)

• Using the date in your URL/Post can help provide relative content for the information people are searching for (for example with a news web site).

• Remember who your target audience is when developing SEO. Not all traffic is good traffic.

Implement SEO Foundation

• Generate relevant keywords using Google Adsense Keyword tool

• Provide relevant content (using keywords) (Why should I visit your web site?)

• Manually submit site to Google/Yahoo/Bing

• Add Google/Bing Web Master Tools

• Create a site map and submit to Google/Bing web master tools

• Add manual back links from web sites that relate to your content

• Submit site to DMOZ

• Submit Site to Google/Bing/Yahoo Places

Implement Continuous SEO

• Create a blog where you post articles pertaining to the business.

• Use Social networks to promote your web site and blog articles

• Submit Articles to Blog Sites and News Sites

SEO Blog Guidelines

• Let crawlers post links and comments but don't publish them

• Allow trackbacks.

• Only allow comments to be posted on posts not pages.

• Only approve relevant comments

Social Media SEO Guideline

• Same rules apply – Write relevant content including links to your website with that relevant content

Above all else POST RELEVANT CONTENT!