Change the content to use keywords.
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Make the Title of the Web Site use keywords no more than 70 characters. Keyword > Category > Title
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Meta Description no more than 150 characters
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Meta Keywords should be individually categorized to the pages content
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No more than 100 Unique links per page
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Page should not exceed 150 kbs
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Use <h1> Tags referencing keywords in Meta (only one per page)
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Use <h2> Tags referencing in a sentence using keywords in Meta
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Use <h3>
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Use Bold letters for Keywords
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Use alt tags on Images (including keywords > category > title)
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Use title tags on links (including keywords > category > title)
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Use words as keyword links directing to relevant content with in your own web site.
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URL Slug Formatting is essential an oversimplified example: about-rustytub-it-solutions instead of about.php
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Understanding how to use MicroData in your site and verifying your MicroData and HTML structure using Google is essential.
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Use well structured/formed HTML (https://validator.w3.org/nu/)
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Design your site to be mobile friendly!
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Localization in Content/URLs/Title/Meta Tags can provide helpful results as well. A localization example would be: www.theworld.com/USA/NewYork/New-York-Times-Newspaper (not a real link)
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Using the date in your URL/Post can help provide relative content for the information people are searching for (for example with a news web site).
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Remember who your target audience is when developing SEO. Not all traffic is good traffic.
Implement SEO Foundation
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Generate relevant keywords using Google Adsense Keyword tool
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Provide relevant content (using keywords) (Why should I visit your web site?)
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Manually submit site to Google/Yahoo/Bing
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Add Google/Bing Web Master Tools
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Create a site map and submit to Google/Bing web master tools
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Add manual back links from web sites that relate to your content
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Submit site to DMOZ
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Submit Site to Google/Bing/Yahoo Places
Implement Continuous SEO
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Create a blog where you post articles pertaining to the business.
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Use Social networks to promote your web site and blog articles
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Submit Articles to Blog Sites and News Sites
SEO Blog Guidelines
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Let crawlers post links and comments but don't publish them
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Allow trackbacks.
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Only allow comments to be posted on posts not pages.
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Only approve relevant comments
Social Media SEO Guideline
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Same rules apply – Write relevant content including links to your website with that relevant content
Above all else POST RELEVANT CONTENT!